Our Manifesto
At Swipe Health, we integrate meaningful user insights with our scientific and digital expertise to deliver real solutions that provide a commercial return for our clients, and augment treatment outcomes for patients across Australia.
About Swipe
Here at Swipe Health, we believe that critical to the development of successful digital health initiatives, is the application of expertise in four interdependent disciplines:
Commercial Aptitude
Understanding your KPIs, budgets and CSFs
Scientific Literacy
Accurate, relevant and user friendly medical content
User Knowledge
Cognisant of end user challenges, needs and wants
Digital Expertise
Making solutions come to life in the most engaging way possible
Failure to address one or more of these areas during the planning/development phase will all but ensure the delivery of a tool that is not only difficult to understand and use, but will not foster the traction or engagement necessary to enable a worthwhile return (commercial or ethical) on the investment.
With that in mind, we’d like to introduce you to the Swipe Health leadership team…
Our Team
Steve Royle
Managing Director BHSc
Steve heads up our client services team as well as the day to day operations at Swipe Health.
With a foundation in pharmaceutical sales and marketing, Steve's healthcare experience is bolstered further with over a decade’s worth of comprehensive agency experience covering medical communications, advertising, publishing and events.
Steve recently returned to Sydney after spending several years abroad leading the development of digital initiatives for global pharmaceutical brands in the UK, Eu and US.
When it comes time to define, develop and integrate your brand’s optimal digital strategy, you’ll be in safe hands.
Dr Shannon Webber
Medical Director BSc MBBS BDSc(Hons) FRACDS(OMS)
D stands for Doctor, Dentist and Digital enthusiast – Shannon is all three, and heads up our medical/editorial team.
As a successful oral and maxillofacial surgeon with his own practices covering three locations, Shannon contributes invaluable first hand insights into developing digital health communication initiatives from the HCP, patient and carer perspectives.
Shannon has a particular interest in the development of digital tools that help improve the consultation process, as well as applications to complement patient and disease management strategies.
What we do
Introducing Swipe Health SmartBrand™
HCP Digital Communications
- Websites
- E-Learning
- Apps
- Broadcasts
- AR
- e-Detailing
- eDMs
ePatient Tools
- Adherence Programs
- Patient Education
- Apps
- Websites
- Gamification
- Wearables
- Social Platforms
To realise our manifesto of helping you achieve your business objectives whilst improving treatment outcomes for patients, we’ve developed SmartBrand™ – a comprehensive digital communications strategic support program that reviews, develops, reports and refines all aspects of your digital efforts.
Digital Media
Online advertising including social media, targeted to both HCPs and patients. Exclusive and shared sponsorship opportunities for some of the world’s most popular HCP websites and apps.
Strategy
- SmartBrandTM
- CX Hub
- Digital Audit
- Disease Awareness
- CLM
Content
- Medical writing
- Editorial review/support
- Creative copywriting
- Reviews
Creative
- Concept Development
- Brand Identity
- Digital
- Video
Social
- Key Online Influencer Identification & Engagement
- Social media listening
- Social media strategy
Production
- Digital
- Video
- Events
- Broadcasts
Integration
- Tactics
- Media mix
- Multichannel
- Optimisation
Swipe Health Digital Insights
Stay across the latest news and developments in digital health from around the globe with our Monthly eNewsletter Beyond the Pill.
Connect with Swipe
Say Hi. Go On.
or call 1300 37 22 00
The majority of HCPs are now “digital natives”1…
… Is your brand keeping pace with HCP demand for digital resources?
1.Manhattan Research. (2016). Taking the Pulse. www.manhattanresearch.com
9 Middlemiss Street, Lavender Bay NSW 2060
1300 37 22 00
CONNECT@SWIPEHEALTH.COM.AU