We engage our clients with HCPs, patients and carers. Digitally.

Enhance adherence and treatment outcomes via innovative online engagement channels

Boost brand awareness and HCP relationships via bespoke digital strategies integrated with tactics designed to empower – and effect change

Swipe Health. Definitively Digital.

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Swipe Health is a specialist digital communications agency that provides insights, strategic direction and influential tactical initiatives, all bespoke for the Australian pharmaceutical, biotechnology, and medical device industries.

Our Manifesto

At Swipe Health, we integrate meaningful user insights with our scientific and digital expertise to deliver real solutions that provide a commercial return for our clients, and augment treatment outcomes for patients across Australia.

About Swipe

Here at Swipe Health, we believe that critical to the development of successful digital health initiatives, is the application of expertise in four interdependent disciplines:

Commercial Aptitude

Understanding your KPIs, budgets and CSFs

Scientific Literacy

Accurate, relevant and user friendly medical content

User Knowledge

Cognisant of end user challenges, needs and wants

Digital Expertise

Making solutions come to life in the most engaging way possible

Failure to address one or more of these areas during the planning/development phase will all but ensure the delivery of a tool that is not only difficult to understand and use, but will not foster the traction or engagement necessary to enable a worthwhile return (commercial or ethical) on the investment.

With that in mind, we’d like to introduce you to the Swipe Health leadership team…

Our Team

Steve Royle

Steve Royle

Managing Director BHSc

Steve heads up our client services team as well as the day to day operations at Swipe Health.
With a foundation in pharmaceutical sales and marketing, Steve's healthcare experience is bolstered further with over a decade’s worth of comprehensive agency experience covering medical communications, advertising, publishing and events.
Steve recently returned to Sydney after spending several years abroad leading the development of digital initiatives for global pharmaceutical brands in the UK, Eu and US.
When it comes time to define, develop and integrate your brand’s optimal digital strategy, you’ll be in safe hands.

Azir Yousaf

Azir Yousaf

Digital Services Director MCompSc BEc

Swipe Health is proud to partner with Kalido, a mainstream digital agency with a team with over 60 creative and digital resources.
With Swipe’s intrinsic healthcare knowledge and Kalido’s creative/production capability, we make a formidable team.

Az Yousaf heads up Kalido, and has been building and managing digital teams for the last 14 years across multiple global advertising agencies.
Having worked on brands such as Sony, IBM, Telstra and Bayer, Az brings the digital expertise to ensure we deliver projects on budget and on time, every time.

Dr Shannon Webber

Dr Shannon Webber

Medical Director BSc MBBS BDSc(Hons) FRACDS(OMS)

D stands for Doctor, Dentist and Digital enthusiast – Shannon is all three, and heads up our medical/editorial team.
As a successful oral and maxillofacial surgeon with his own practices covering three locations, Shannon contributes invaluable first hand insights into developing digital health communication initiatives from the HCP, patient and carer perspectives.
Shannon has a particular interest in the development of digital tools that help improve the consultation process, as well as applications to complement patient and disease management strategies.

What we do

Introducing Swipe Health SmartBrand™

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HCP Digital Communications

  • Websites
  • E-Learning
  • Apps
  • Broadcasts
  • AR
  • e-Detailing
  • eDMs

ePatient Tools

  • Adherence Programs
  • Patient Education
  • Apps
  • Websites
  • Gamification
  • Wearables
  • Social Platforms

To realise our manifesto of helping you achieve your business objectives whilst improving treatment outcomes for patients, we’ve developed SmartBrand™ – a comprehensive digital communications strategic support program that reviews, develops, reports and refines all aspects of your digital efforts.

Digital Media

Online advertising including social media, targeted to both HCPs and patients. Exclusive and shared sponsorship opportunities for some of the world’s most popular HCP websites and apps.

Strategy

  • SmartBrandTM
  • CX Hub
  • Digital Audit
  • Disease Awareness
  • CLM

Content

  • Medical writing
  • Editorial review/support
  • Creative copywriting
  • Reviews

Creative

  • Concept Development
  • Brand Identity
  • Digital
  • Print
  • Video

Social

  • Key Online Influencer Identification & Engagement
  • Social media listening
  • Social media strategy

Production

  • Digital
  • Video
  • Events
  • Broadcasts
  • Print

Integration

  • Tactics
  • Media mix
  • Multichannel
  • Optimisation

Swipe Health Digital Insights

Stay across the latest news and developments in digital health from around the globe with our Monthly eNewsletter Beyond the Pill.

Connect with Swipe

Say Hi. Go On.

or call 1300 37 22 00

It is projected that by the end of 2016, 74% of HCPs will be digital omnivores1

… Is your brand keeping pace with HCP demand for digital resources?

1.Epocrates 2014 mobile trends report n = 1257

Level 3, 458 Wattle street, ultimo, 2007
1300 37 22 00
CONNECT@SWIPEHEALTH.COM.AU